We redefine leather as it truly is:
an agricultural product shaped by land stewardship.
Our Mission
Our leather begins with farming. By working directly with British pasture-based farms, we create leather that carries a clear link to the land, the animals and the people behind it.
Leather begins on the land. It is shaped by how animals are raised, how farms are managed, and how people care for both.
Yet today, that connection has been almost entirely lost. Hides are often treated as a waste stream in industrial farming, shipped overseas, and processed using plastics and heavy chemicals. They move through global supply chains as anonymous commodities, stripped of their origin and value. Hides are often an afterthought, with little value attached, and no external recognition of the care, time and land stewardship that went into raising the animals.
British Pasture Leather exists to reimagine what leather could and should be.
This is about more than traceability. We believe it is important to recognise leather as part of a wider agricultural system, where the health of soil, pasture and livestock are deeply connected. And we want to ensure that if an animal is raised for food, its hide is used with care and purpose – not discarded or devalued.
By bringing value back to hides, we enable fashion and design to directly support:
- Soil restoration and carbon sequestration
- Biodiversity and landscape health
- High animal welfare and native breeds
- Small abattoirs and rural infrastructure
- Transparent, deforestation-free supply chains
How we began: A meeting of minds
British Pasture Leather began with a shared realisation.
A friend of Sara’s introduced her to Alice in 2019 after recognising that they were both investigating the same idea: leather’s origins in agriculture. Alice, trained in accessories design, was frustrated by her inability to trace the origins of the leather she worked with, or understand the farming practices behind it. Sara had been producing creative projects to support regional food systems, and had seen firsthand how difficult it was for farmers to retain any connection to – or value from – the hides of their animals.
We both recognised a deeper issue: hides had lost their connection to agriculture.
In 2020, we founded British Pasture Leather to build a different model – one that reconnects leather to the land and restores value to hides. The business is grounded in a belief that materials should reflect the natural systems from which they come – and that collaboration across agriculture, industry and design is necessary.
Co-Founders
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Alice Robinson
CO-FOUNDER
Alice V Robinson, co-founder, is a designer and author of “Field, Fork, Fashion”, a book that chronicles the making of her fashion collection “Bullock 374”.
Alice’s work explores the relationship between food and fashion by connecting farming to product design and has been shown at the London Design Festival, Victoria and Albert Museum, and MAD Brussels. In 2023 her MA collection “11458” was aquired V&A and can now be viewed in their permenant archives.
Alice is an alumna of the Royal College of Art, a Liveryman of the Leathersellers’ and Nuffield 2026 Scholar.
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Sara Grady
CO-FOUNDER
Sara Grady, co-founder, has worked with various food and farming enterprises to provide strategic planning, research, program design and creative direction for over 15 years.
Her work focuses on creating food and fibre systems that are beneficial to people, animals, land, and nature. As Vice President of Programs for agricultural non-profit Glynwood in New York’s Hudson Valley, she directed numerous initiatives supporting regional farming and food culture.
She is a Senior Fellow of the Environmental Leadership Program; a fellow in the Royal Society of Arts, Commerce, and Manufacture; and she was a founding Board member of the New York Cider Association. She is an alumna of Brown University.
British Pasture Leather begins with farming.
Pasture for Life
British Pasture Leather begins with farming. The quality, character and impact of the material are shaped long before the hide reaches the tannery – by how animals are raised, how land is managed, and the systems that support both.
We work exclusively with farms certified by Pasture for Life, the British organisation that champions 100% pasture-fed livestock systems. Its standard guarantees that cattle are raised entirely on grass, herbs and conserved forage such as hay.
In practice, this means:
No grain or soy-based feed is used, which reduces reliance on imported feed crops linked to deforestation, long supply chains and higher fossil-fuel inputs
Farming practices that support soil health and biodiversity
Systems are designed around the natural behaviour of grazing animals, supporting better welfare
Today, Pasture for Life represents a growing network of farms, processors, retailers and researchers across the UK, all working to strengthen low-input, pasture-based livestock farming. British Pasture Leather works directly with selected farms and abattoirs within this network, taking custody of hides and maintaining traceability throughout the supply chain.
Pasture for Life farmers
Portraits by Jason Lowe from our field photo studio at Groundswell 2024